Unfair competition laws exist in California to promote freedom of the marketplace and protect business owners from tactics that illegally threaten a company's ability to compete. When one company competes unfairly, it damages not only the competition, but also consumers and the marketplace as a whole. On the other side, a wrongful allegation of unfair competition may have devastating effects on a business; legal defense may be crucial to the survival of a business, that is, on either side of an unfair competition case. In addition, while the laws are specific, their interpretation and application may be complicated.
If your business has been compromised by unfair competition or accused of competing unfairly in California, you might work with a lawyer with experience in business and commercial litigation, who knows the operation of the law and may be able to provide insight regarding the application of the law to particular facts. Unfair competition law covers a number of different types of claim, including false advertising, misrepresentation, selling below wholesale and trademark or copyright infringement. Antitrust violations, trade secret matters, libel, fraud, tortious interference and market dumping are also covered under the unfair competition umbrella.
Across nearly all industries, businesses in the U.S. today must fight for market share, but the market depends on the honest actions of its competitors. Unfair competition law exists to ensure that the marketplace is as fair as possible.
The Law Office of Henry B. Latorraca has experience representing business owners in unfair competition matters. If you have been accused of or been the victim of unfair competition, the services of an experienced attorney may improve your chances of a successful result. Please visit our unfair competition page for more information.