Law Office of Henry B. LaTorraca Civil Trial Attorney

March 2015 Archives

Mary Kay Cosmetics sues over fake coupons

California consumers might be interested in learning why sales representatives for Mary Kay Cosmetics are fed up with online coupon promoter RetailMeNot. According to a lawsuit filed by the cosmetics giant, RetailMeNot has been advertising discount coupons for Mary Kay products that are not sold to the public. As a result, prospective buyers are becoming upset after learning that their expectations of receiving a discount won't be met.

Businesses, market freedom depend on unfair competition laws

Unfair competition laws exist in California to promote freedom of the marketplace and protect business owners from tactics that illegally threaten a company's ability to compete. When one company competes unfairly, it damages not only the competition, but also consumers and the marketplace as a whole. On the other side, a wrongful allegation of unfair competition may have devastating effects on a business; legal defense may be crucial to the survival of a business, that is, on either side of an unfair competition case. In addition, while the laws are specific, their interpretation and application may be complicated.

More about deceptive trade practices

Investors and entrepreneurs in California might have an interested in learning more about defining and identifying deceptive trade practices. Any activity that an enterprise or individual participates in that is designed to lure or mislead consumers into purchasing a service or product may be characterized as a deceptive trade practice. Odometer tampering and false advertisements are two of the most prominent examples of these types of schemes.

Yelp sues over unfair competition, other violations

Yelp is suing three individuals and a reputation management firm for unfair competition, breach of contract, trademark infringement and other illegal activities. The company that stands accused is DOES 1-20 while the individuals named in the lawsuit do business as RevLeap, Yelpdirector and Revpley. The suit was filed on Feb. 13 in the Northern District Court of California.

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