eCommerce has had a significant impact on the retail sector in recent years. However, companies in California and around the country will need to take a look at other factors to help them meet customer needs today and into the future. One factor that must be taken into account is the fact that roughly 1 million people per week are moving into cities. This trend is happening throughout the world, and it may result in an increase in spending.
The way that people experience shopping is different today and will be different going into the future. Customers want attractions within retail stores to keep them occupied while there. Furthermore, customers are going to be less excited about short delivery windows as they are already used to next day or similar shipping options. While retailers should stimulate customers as much as possible, they should avoid overloading them with too much choice.
Both physical and online stores are going to need to be designed with curation in mind. Companies may want to use big data to cater to their customers needs. By gathering as much information about a customer as possible, it becomes easier to create a shopping experience around their needs and expectations. This may help to increase brand loyalty and win repeat business from individuals. Data may be gathered from social media or payment apps such as Apple Pay.
Anyone who is planning on investing in commercial real estate will want to do due diligence in advance. For instance, it may be a good idea to learn what the building will be used for and if it is zoned properly. An attorney can often be of assistance in this regard.